Within the last decade, YouTube has grown in a way that’s quite commendable. From a video sharing platform, it has evolved as a business platform too.
Isn’t it exciting to know that you can now make money while making home videos that you love to create? This is why YouTube has become a major attraction for the younger generation. There are thousands, if not millions of people looking out to start their own YouTube channel.
However, one major question remains in the heads of most of the beginners. How much do YouTubers make and how can they make it too?
Let’s find out.
Top YouTubers and Their Earnings
According to the latest report of Forbes magazine, here is a list of highest-earning YouTubers along with their earnings.
10. VanossGaming(Evan Fong): $11.5 million
Evan Fong is a 27-year-old Canada based YouTube personality making millions out of his YouTube channel, VanossGaming.
He has managed to get a whopping 24 million subscribers with his brilliant editing skills and witty humor. Endorsements from popular games and earnings from YouTube has helped him make it to this list of highest earners.
9. DanTDM(Dan Middleton): $12 million
The British gamer, Dan Middleton has been playing on-camera for six years now. During this time he’s accrued over 20.7 million subscribers. He has constantly been in the list of highest-earning YouTubers for the last few years.
Specializing in Minecraft, Dan earns a hefty sum of money through YouTube, merchandise, graphic novels, and such.
8. Markiplier (Mark Fischbach): $13 million
Mark Edward Fishbach is a 29-year old Hawaii native who goes by the name Markiplier on YouTube. He’s a gamer and video game commentator specializing in “Let’s play” videos.
With 24 million subscribers and 10 billion views, he gets heavy endorsements from brands like Samsung, Illusive wears, and more.
7. PewDiePie (Felix Kjellberg): $13 million
Pewdiepie is a YouTube channel run by Felix Arvid Ulf Kjellberg, a Swedish YouTuber, comedian, and gamer. Since 2013, Pewdiepie has constantly been in the limelight as the highest-earning YouTube channel.
Besides YouTube, Felix makes his earnings from side-projects like games and the fashion industry.
6. Preston (Preston Arsement): $14 million
Preston channel by Preston Arsement is a new addition in the list of highest-paid YouTubers. This channel rose to fame in no time with interesting videos featuring Preston playing Call of Duty and friendly pranks. Preston also makes money from Minecraft servers that he runs for seven figures annually.
5. Jeffree Star: $17 million
Jeffree Star is a familiar name on the list of highest-earning YouTubers. He is the founder of Jeffree Star Cosmetics. He makes beauty tutorials and personal vlogs. This singer turned YouTuber is smart with money management and has invested in several projects which helps him constantly to make it to the list of highest-earning YouTubers.
4. Rhett and Link: $17.5 million
Rhett and Link are two of YouTube’s first stars with their own popular daily show, Good Mythical Morning. This comedian duo has been expanding its network to four different channels, podcasts, and a multi-channeled Network Smosh. No wonder, they are in the list of highest-earning YouTubers.
3. Anastasia Radzinskaya: $18 million
Anastasia Radzinskaya is another multimillionaire YouTuber who is just 5-years old. She’s managed to become the fastest-growing creator on YouTube. Her videos feature her playing with her dad. One of the main reasons for her massive popularity is that her videos are available in seven different languages. With such growing popularity and reach, top brands are always endorsing the contents her channel creates.
2. Dude Perfect: $20million
Dude Perfect is a channel run by a group of five high school friends in their 30s. They create sports-related content that is mainly trick shots, stunts and unique world records. Their channel has an astonishing 8 billion views along with 44 million subscribers. Endorsements and merchandise sales have made a remarkable fortune for this group with their worth over $20 million.
1. Ryan Kaji: $26 million
Ryan Kaji is an 8-year old who’s has consequently been the highest-earning YouTuber. He started his YouTube career at the age of 3. He started off by unboxing toys and now has his own line of more than a hundred toys, clothing items and more. On top of that, he has his own show on Nickelodeon.
How does Youtube Pay?
To make an earning as a YouTuber, there are certain prerequisites. For a YouTuber, the first step towards making money would be to join the YouTube Partner Program. Only then your channel can make money through ads shown on your videos.
Recently, YouTube published a set of standards that a channel needs to fulfill to be qualified for joining the YouTube Partner Program. According to this standard, a channel needs to have at least 1000 subscribers and have a watch time of at least 4000 hours in the past 12 months. Once you have qualified, YouTube needs to verify your channel and approve it for joining the program.
Once you’re in as a partner, you can start making money through ads. There are two types of ads: CPM(Cost Per Mille) and CPC(Cost Per Click). Like the name says, CPM ads pay you for every 1000 views while the CPC ads pay for every click on the ads.
Advertisers set a certain amount to pay and bid for their ads to be displayed on popular YouTube channels. This creates competition between advertisers. The highest bidder gets to advertise their content on the video they prefer. However, you also need to know that you won’t be paid the entire amount for an ad. Around 38% of both CPC and CPM go to YouTube, and the remaining 68% is for the content creator.
Further, within that 68% there are several other factors like demographics, watch time, device, time of year, content, and such. On average, a YouTuber can earn from $3-$10 USD per 100 views. Making money from YouTube seems harder at the beginning. But once you make that first dollar, uploading frequent quality content can help you earn in no time.
How to Increase your Earnings from YouTube?
Rather than simply making money from the ads, there are some other ways to increase your earnings too.
Affiliate marketing is a popular way to make some money on your own with the help of your channel. Put simply, it is a link for any product that is sold online. The product can be anything. However, it is best if you find something that suits your niche.
In affiliate marketing, talk about a product briefly, add its link to the video description, or do a complete review of a product. If anyone makes a purchase through this link that you share you get a fair share of money as a commission.
For every purchase, the advertiser pays the YouTuber based on CTR(Click-through Rate: how many people click that link you included), conversion rate(how many people actually purchase the product), and commission on the product itself.
This is a simple and stable way of earning passive income. The best part is, you can get an affiliate link for any product by simply signing up for an affiliate program.
Endorsements and Sponsorship
Endorsements are yet another brilliant idea for a side hustle. Endorsements and advertisements can be done directly on YouTube without YouTube having to cut a fair share of your money.
You can endorse products in a video. These products may be related to your niche. This can attract the right audience and in turn attract the right advertisers for you. Or, if you’re a travel vlogger and such, you may as well find someone to sponsor your trip and earn from the YouTube video.
This article tries to answer queries that every beginner has while starting off as a YouTuber. Hopefully, we have covered all the topics on how much do YouTuber make and how you too can make it. Follow the article thoroughly and you’ll find everything you need to know. Happy blogging!